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on April 23, 2018

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Social Media Monitoring for Sephora #part one

1. Mission: Nowadays, social media become one of the most vital parts of companies’ digital marketing . And the essential combination of social media is the groundswell. As Li&Bernoff mentioned in Groundswell , “it has been an emblematic” that groundswell in social media owns a huge impact for companies and has the power to reach billions of customers to your companies’ message. How to help companies manage their social media and positively influence the groundswell can be firstly started from social media monitoring. In this research, we do social media monitoring to “ Sephora ,” one of the most popular cosmetics stores around the world. We will mainly concentrate on monitor Sephora’s social media account: Facebook, Twitter , as well as P interest to understand their communication to groundswell and their effort to participate in the groundswell. And also pay attention to the conversations that Sephora already happening related to key terms that you search for, such as the...

Social Media Monitoring for Sephora--- Part Two

Let's review from previous part one: Previously on part one, we got closer to Sephora's social media activities and how they responded to their groundswell on the social media platform, as well as some data to show their social media performance on the internet. Today, we will continue to make a SWOT analysis and give some recommendations based on the analysis to help Sephora do better on social media in the future. SWOT Analysis for Sephora Social Media Monitoring: Strength The biggest strength of Sephora is that they owned almost social media platforms' accounts or official pages, and they often update frequently. This will give customers more chances to get information about new products releases or any big announcements. Not only did Sephora owned main social media accounts, but also did Sephora owned a lot of followers . 17,167,750 followers on Facebook, 2.38 millions followers on Twitter. This showed that people are willing to ...

Reading Reflections #1-4

What is groundswell? This word seems abstract to understand. However, after went through all the examples that writer gave us, we can know that people are no longer getting information through traditional ways like magazines, newspaper, TV shows, but getting information through social media world. The phenomenon is called the groundswell, which is so dominant in today’s business world. Yelp is an APP that shows groundswell definition well. People nowadays not to trust the ranging of restaurants in traditional newspaper or magazines. Yelp is built to let everyone who use this APP to make comments of restaurants. We can also give points of restaurants, and it will show up in the pages of restaurants on the APP. And other people will check it out and choose the restaurant that has highly recommended by other users. There so many technologies in the groundswell. But one thing I remembered the most in chapter 2 is: “concentrate on the relationships, not the technologies.” Every d...

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